Advanced Typography Task 3
31/9/2022-29/11/2022 (week8-week14)
Ng Jia Xien / 0355062
Bachelor of Design in Creative Media / Advanced Typography
Task 3
LECTURES
All lectures were completed in Task 1.
INSTRUCTIONS
Task 3: Type Exploration and Application
With the knowledge and experience gained in the exercises and
tasks, with the accumulated knowledge from the lectures and our
own reading, with the experience gained in the different software
covered in the program thus far, synthesize and apply the learning
in these tasks to be mentioned.
Create a font that is intended to solve a larger problem or meant
to be part of a solution in the area of our interest be it graphic
design, animation, new media or entertainment design, or any other
related area not necessarily reflecting our specialization. End
result: a complete typeface generated (.ttf) + applications.
or
Explore the use of a typeface in our area of interest, understand
its existing relationship, identify areas that could be improved
upon, and explore possible solutions or combinations that may add
value to the existing typeface. End result: a complete typeface
generated (.ttf) + applications.
or
Experiment. For our idea to qualify as an experiment it must be
novel and unique — working with material that might be
3-dimensional, digitally augmented, edible, unusual, typographic
music video, or fine art. End result: defined by the student. To
be effective we will need to study our selected area, look at how
type is used in the area, and identify potential weaknesses and
possible areas of further exploration or experimentation. We can
then attempt to provide a creative solution or add value to
existing users.
The end outcome could be a designed font and its application in
the form or format that it is intending to provide a solution for,
a designed font that adds value to an existing user, or an
experimentative output that results in something novel and unique.
The work can manifest in any kind of format related to the issue
being solved or explored or experimented with: animation, 3d,
print, ambient, projection, movie title or game title, music
video, use of different material, etc.
Visual research 1
Before I started this task, I first started doing visual research,
and after I knew about this task, I started noticing fonts in my
daily life since. I found a lot of good fonts as a result, but in
the end, I chose only 4 ideas to present to my lecturer to make a
final decision.
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| Fig 1. Some other good fonts |
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| Fig 2. Idea 1 |
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| Fig 3. Idea 2 |
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| Fig 4. Idea 3 |
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| Fig 5. Idea 4 |
After consulting with the lecturer, I was allowed to make my own
decision. In fact, I was quite interested in idea 4 because it was
really a situation that I notice in my daily life, but I also had to
consider the difficulty and the possibility that I could finish it
in time. So, in the end, I chose idea 3 and decided to complete that
typeface.
Sketches
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| Fig 6. Typeface analysis, by Ng Jia Xien, 2/11/2022 |
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| Fig 7. Sketch 1 uppercase, by Ng Jia Xien, 2/11/2022 |
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| Fig 10. Anatomy of type |
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| Fig 11. Anatomy of type |
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| Fig 12. Notes about the anatomy of type, by Ng Jia Xien, 3/11/2022 |
Process 1
After correcting the sketches, I started digitizing my typeface. My
typeface was not easy to create, but if you look closely, you will see
that there is a pattern between all the letters. Therefore, my plan was to
create each part of the font first and then combine them together to form
one letter.
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| Fig 13. Part of the uppercase alphabet |
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| Fig 14. Part of the lowercase alphabet |
After creating those parts, the next step was to combine them together to
form an alphabet. Observed the alphabet clearly and find the part that
needed to form that alphabet and then just place them together. As for
clearer differentiation, I use a different color for different parts of
the alphabet.
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| Fig 15. Stroke sizes of different letters |
I also used different color blocks to distinguish different stroke sizes.
And below is the result of combining parts and using color blocks to
differentiate stroke sizes.
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| Fig 16. Process of digitizing typeface |
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| Fig 17. Process of digitizing typeface |
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| Fig 18. The digital form of uppercase and lowercase |
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| Fig 19. The digital form of numbers and punctuation |
When I finished the capital letters, lowercase letters, numbers, and
punctuation, I double-checked my font and made some adjustments to some
letters like the "o" and "n" to make it more consistent throughout.
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| Fig 20. Adjustment on letter "n" |
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| Fig 21. Adjustment on letter "o" |
Finally, I chose the style of the two letters "n" and "o" on the left as
my final decision. Then, I exported my font to Fontlab. after kerning
and some adjustments, my font - Arabic style is completed.
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| Fig 22. Fontlab |
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| Fig 23. Arabic style, by Ng Jia Xien, 26/11/2022 |
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| Fig 24. Completed typeface-Arabic style, by Ng Jia Xien, 26/11/2022 |
Visual research 2
We were then asked to create using a typeface we created, and my typeface came
from the album cover of my favorite girl group. I wanted to create concert
tickets for that girl group and other concert-related items such as concert
posters or flyers.
I always start with visual research and in this task, I placed the images I
found according to their series. Then from these images, I conclude some
elements that can be used to make tickets and posters.
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| Fig 25. Visual research 1, black element |
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Fig 26. Visual research 2, red element |
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Fig 27. Visual research 3, animal fur elements |
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| Fig 28. Visual research 4, green elements |
After those research, I come out with the elements below to create my tickets
and also poster.
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| Fig 29. Elements of poster |
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| Fig 30. Visual research 5, examples of tickets and posters |
Process 2
I created all of these items below by using Adobe Illustrator as well as Adobe
Photoshop, as they all require the functions of both software. First, I
created cards for each member of the girl group, as these cards shown below
are items that are sure to appear during season greetings or album purchases.
I chose a different design for each member's card when I designed it, but it
is still similar overall.
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| Fig 31. Cards 1, by Ng Jia Xien,27/11/2022 |
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Fig 32. Cards 2, by Ng Jia Xien,27/11/2022 |
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Fig 33. Cards 3, by Ng Jia Xien,27/11/2022 |
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Fig 34. Cards 4, by Ng Jia Xien,27/11/2022 |
Then, I created the poster for the concert, on the left was the initial design
and on the right was the design after improvement.
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| Fig 35. Poster 1, by Ng Jia Xien, 27/11/2022 |
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Fig 36. Poster 2, by Ng Jia Xien, 27/11/2022 |
After creating posters and cards, I started the process of creating concert
tickets. On the left was the initial design of the concert ticket and on the
right was the concert ticket after improvement. I also created a different
color ticket as a second version.
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| Fig 37. Concert ticket 1, by Ng Jia Xien, 27/11/2022 |
After doing all the designs, I started making mockups. Above is the initial
design and below is the improved design.
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| Fig 38. Mockups 1, by Ng Jia Xien, 28/11/2022 |
Below is the final result of the different designs I chose, which I will then
convert into a mockup.
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| Fig 39. Final card design 1, by Ng Jia Xien, 28/11/2022 |
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Fig 40. Final card design 2, by Ng Jia Xien, 28/11/2022 |
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Fig 41. Final card design 3, by Ng Jia Xien, 28/11/2022 |
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Fig 42. Final card design 4, by Ng Jia Xien, 28/11/2022 |
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| Fig 43. Final poster design 1, by Ng Jia Xien, 28/11/2022 |
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Fig 44. Final poster design 2, by Ng Jia Xien, 28/11/2022 |
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Fig 45. Final poster design 3, by Ng Jia Xien, 28/11/2022 |
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| Fig 46. Final ticket design 1, by Ng Jia Xien, 28/11/2022 |
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Fig 47. Final ticket design 2, by Ng Jia Xien, 28/11/2022 |
Final submission of typeface
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| Fig 48. Final submission of typeface- Arabic style |
Final submission of mockup
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| Fig 49. Final submission for card mockup 1, by Ng Jia Xien, 28/11/2022 |
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Fig 50. Final submission for card mockup 2, by Ng Jia Xien,
28/11/2022 |
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Fig 51. Final submission for card mockup 3, by Ng Jia Xien,
28/11/2022 |
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Fig 52. Final submission for card mockup 4, by Ng Jia Xien,
28/11/2022 |
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Fig 53. Final submission for poster mockup 1, by Ng Jia Xien,
28/11/2022 |
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Fig 54. Final submission for poster mockup 2, by Ng Jia Xien,
28/11/2022 |
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Fig 55. Final submission for poster mockup 3, by Ng Jia Xien,
28/11/2022 |
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Fig 57. Final submission for ticket mockup 2, by Ng Jia Xien,
28/11/2022 |
PDF final submission
FEEDBACK
Week 9
Specific Feedback:
Idea 1 looks like it already has the existing typeface, idea 2 is ok, and
idea 3's lowercase looks nice. Idea 4 is interesting.
General Feedback:
Select the idea by today.
Week 10
Specific Feedback:
The letters "M" and "N" in uppercase need more work.
General Feedback:
Overall is good.
Week 11
Specific Feedback: N/A
General Feedback: N/A
Week 12
Specific Feedback: Take references from others and redesign the exclamation
mark.
General Feedback: The typeface looks consistent so no issues.
Week 13
No class
REFLECTION
Experience:
While doing task 3, I realized that creating a typeface is not an easy task,
we have to do a lot of research and have a clear understanding of the anatomy
of the typeface. Also, it was really important to sketch and analyze the font
before digitizing it. I finished sketching all the upper and lower case
letters before digitizing them, which made my job easier. However, I still
lacked in research as when I finished all the upper and lowercase letters, I
realized that I had to use the same stroke sizes for both upper and lowercase,
so I basically re-sized the strokes one by one.
Observation:
In task 3, I was tasked to complete the typeface on the album cover of my
favorite girl group, and I observed that a good font for a title may not be a
good font when you need to type it into a sentence; it may look good as a
title, but it doesn't work when typed into a long sentence. So I guess that's
why the instructor seriously asked us to think carefully about how to create a
design that would showcase our typeface perfectly.
Findings:
While doing visual research, I had the opportunity to look closely at the
design and discovered that a good design can also be a simple design. We must
know the purpose of creating a design and try our best to convey the message
through the design. At the same time, I find it really hard to create any good
design if we don't do deep research or study other's successful designs.
Further Reading:
Timothy Samara (2018): Letterforms, typeface design from past to future
Form perception
The form is optically deceptive. Every kind of shape affects our
perception of it differently than does another: it intrinsically embodies
a particular heaviness or mass; its specific contours produce individual
kinds of movement to track; it pushes into, recedes from, or reshapes
adjacent spaces in its own way. Much of type design revolves around taming
these differences to achieve the appearance of similarity—assuming the
goal is to make sure all the different kinds of parts among characters
look like they belong to each other. That means having to relearn how to
see— and, more critically, how to accept what is seen, rather than
measured, as true: If two shapes are intended to be the same size, but
don’t look the same size, they’re not. One might think these would be
inconsequential when type forms are reduced to a small size, but the
opposite is true: they become exaggerated. As one develops a character
set, regularly testing their appearance at a common text size (10 or 12
points, for instance) is critical.
The square, circle, and triangle in the grouping at the top are
mathematically the same height (check the guidelines). You’ll notice,
however, that the square appears larger than both the circle and the
triangle. Rectangular forms appear larger than other kinds because all
their sides are clearly defined. Circular forms appear to contract
because the eye can’t fix a specific location anywhere on its continuous
curve. The diagonal sides of the triangle, similarly, pull the eyes away
from the form’s apex, causing it to appear shorter than the square; even
though its sides are equilateral in measure, the triangle also appears
somewhat narrower in width than the square. In the grouping closer to
the bottom of the page, the sizes of the circle and triangle have been
adjusted—and the base of the triangle widened—so that all three forms
appear to be the same size.
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