Advanced Typography Task 2A & 2B
26/9/2022-30/10/2022 (week5-week9)
Ng Jia Xien / 0355062
Bachelor of Design in Creative Media / Advanced Typography
Task 2A & 2B
LECTURES
All lectures were completed in Task 1.
INSTRUCTIONS
For this task, we can use the initials of our name, our first name, or our pet
name. Explore and compose as many permutations and combinations of these
initials. The final key artwork must be an elegant solution, not complicated
or confusing that leads to a functional and communicable key artwork. This key
artwork will subsequently be used in Task 2(B) collateral. Tasks 2(A) and 2(B)
will require us to explore the boundaries of communication using the knowledge
gained from all modules notwithstanding this semester’s exercises in
Typographic Systems and Type & Play. Synthesize the knowledge and create a
key artwork that excites you and is memorable.
Visual research
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Fig 1. Visual research 1 |
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Sketch
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| Fig 5. Sketch, by Ng Jia Xien, 10/10/2022 |
I tried to do a lot of different designs but couldn't actually meet my
expectations, so I wanted to work digitally when I found my idea.
Process
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Fig 6. Key artwork design, by Ng Jia Xien, 11/10/2022
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I chose "xienng" or "ng" as my main piece of design. It was difficult to
create a design that included my name and represented me at the same time.
Since I do not have any characteristics in my appearance, I decided to
convey a feeling or atmosphere rather than characteristics of my own
appearance.
I am very fond of nature and I also consider myself to be a person who
admires nature and a simple way of life. Therefore, in my key artworks, I
want to convey a sense of nature, simplicity, and basicity.
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| Fig 8. The final outcome of key artwork, by Ng Jia Xien, 11/10/2022 |
In the end, I decided to go with the last design, and I created several
versions of the key artwork for further use in Task 2B.
Final submission of key artwork
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| Fig 9. Final submission (colorless) of key artwork, by Ng Jia Xien, 12/10/2022 |
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| Fig 10. Final submission (color) of key artwork, by Ng Jia Xien, 13/10/2022 |
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PDF final submission
Task 2B: Collateral
We were tasked to design a t-shirt/ a lapel pin, animated key artwork, and an
Instagram account transforming the key artwork into a brand. We will work on
the animated key artwork first and fine-tune the outcomes before going on to
the other collateral material: a t-shirt, lapel pin, and finally an Instagram
account.
When I created my animated key artwork, my idea was to keep it simple and
concise. I tried to make all the strokes of the key artwork appear in a smooth
and elegant way, and most importantly to keep the whole animation looking
clean.
Final submission of animated key artwork
Fig 12. Key artwork's animation, by Ng Jia Xien, 20/10/2022
Below are my collateral work, as my brand is representing a sense of nature, I
choose the color green and also the concept of environmental protection for
the theme of collateral materials.
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| Fig 13. Mock-up items, by Ng Jia Xien, 20/10/2022 |
After creating my collateral materials, I started working on my Instagram
account. Below is the first version of my Instagram post, but I started to
feel dissatisfied with my work after looking at other students' work.
Therefore, I created the second version of the post shown below.
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| Fig 14. The first version of Instagram posts, by Ng Jia Xien, 21/10/2022 |
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Fig 15. The second version of Instagram posts, by Ng Jia Xien,
26/10/2022 |
Final submission on Instagram account
FEEDBACK
Week 7
Specific Feedback:
Shorter the logo a bit.
General Feedback:
Overall is good.
Week 8
Specific Feedback:
N/A (Independent Learning Week)
General Feedback:
N/A (Independent Learning Week)
Week 9
Specific Feedback:
N/A (Skipped on purpose)
General Feedback:
Lecturer's feedback to other students - it's good to create some graphic elements that relate to your main work and include them in your Instagram posts.
REFLECTION
Experience:
It was fun to do this task, but at the same time, it was difficult to create a
key artwork that would represent ourselves. In addition, I tried to make it
more impressive so that those who have seen my key artwork can relate to me
and even make it memorable.
Observation:
While doing this task, I did a lot of visual research online and by looking at
other people's successful key artwork or logo designs, I observed that a good
logo or key artwork is really important for an industry or personal brand.
Because memorable and recognizable key artwork is one of the main reasons why
a brand can win in the market.
Findings:
By analyzing successful logos/key artwork, I found that not only the logo or
graphic itself can represent the brand, but sometimes people can even
associate a specific brand or logo when they look at some colors. Therefore, I
think it is really interesting how a successful logo/key artwork can be
immersed in people's daily life.
Further Reading:
Rob Carter, Philip B. Meggs, Ben Day, Sandra Maxa, Mark Sanders, (2015): typographic design: form and communication
The message of typography is verbal, visual, and vocal. While typography is read and interpreted, it can also be viewed and interpreted visually, audibly, and interpreted.
I was interested when I first learned that typography could convey a message through other methods instead of reading. And the article provides very interesting examples.
Consider the specific poem "Ping Pong".The geometric structure of this poem is made up of the repetition of the words ping and pong. When these words are repeated, they symbolize the sound of a ping pong ball, while the round letters p, o, and g reflect the shape of the ball. The g reflects the shape of the ball. The full impact of this poem is felt when it is read aloud. By hearing the sound and seeing the visual while hearing the sound, the message of the font is reinforced.
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