Typography Task 3B
8/6/2022-25/6/2022 (week11-week12)
Ng Jia Xien / 0355062
Bachelor of Design in Creative Media / Typography
Task 3B
LECTURES
With the knowledge and experience gained in the Exercises, Task 1and Task 2 ,
we have to synthesize and apply the learning in the following tasks: to
express typographically a social message, greeting, or the like, that is
relevant to the campus community at Taylor’s University or society at large.
We may use Adobe Illustrator and Photoshop for the task. Upon completion of
the static sticker, we will be required to animate the message. The animated
version (512 px width, at 72 dpi) will be used on social platforms like
Telegram/WhatsApp.
INSTRUCTIONS
<iframe
src="https://drive.google.com/file/d/1RAZJ7-17y45PUfmZlCXD4MJbBSgaqu28/preview"
width="640" height="480" allow="autoplay"></iframe>
Task 3B: Type Design & Communication
Set a margin, and create columns and rows. Sketch our ideas down. We may create lettering, modify existing letters or use existing
types to communicate our message. Save as PNG (without background and with a 7pt white outline) and
as a PDF, upload the PNG to our e-portfolio, and embed the PDF (by
uploading it first to your G-Drive) in our e-portfolio. Screengrab our phone with the sticker sent. We may use minor
graphical elements or visuals to aid in our message and
design.
We may use the appropriate color schemes after getting the black and
white version approved. Ensure that the expression occupies the space
and is legible and readable for its intended use. Upon completion of
the designed sticker, selected stickers will be used for social
platforms Telegram/WhatsApp. Design an attractive, functional, and
visually impactful sticker.
Research
First, I did some research online to find some stickers related to
happy birthday, and here are some different types of sticker
designs.
|
| Figure 1. Happy Birthday sticker 1 |
|
|
|
|
|
|
Sketch
After doing my research, I had a clear understanding of what to do for
Task 3B, so I started sketching.
|
|
|
We are asked to submit at least five sketches, and after consulting
with the lecturer, he allow me to choose it by myself as all of
the designs are acceptable, so I decided to choose number five and
number two to transform into a digital version.
Digitalization
In Task 3B, we were allowed to use existing letters to communicate
our message, so I used Britannie Bold and modified it.
|
| Figure 5. Process 1 |
 | ||
|
I tried different types of design, and finally still decided to work
with number two or five.
|
| Figure 7. Sketch 3, by Ng Jia Xien, 6/10/2022 |
|
| Figure 8. Sketch 5, by Ng Jia Xien, 6/10/2022 |
|
|
Figure 9. Sketch 2, by Ng Jia Xien, 6/10/2022 |
After getting feedback from the lecturer, he said that I could add color
with sketch2 or 5. So I decided to apply color to both stickers.
|
| Figure 10. Sketch number 5, design 1, by Ng Jia Xien, 6/17/2022 |
|
| Figure 11. Sketch number 2, design 1, by Ng Jia Xien, 6/17/2022 |
And I also tried to add more patterns to it so it looks more happy and
cheerful.
|
|
Figure 12. Sketch number 5, design 2, by Ng Jia Xien, 6/17/2022 |
|
| Figure 13. Sketch number 5, design 3, by Ng Jia Xien, 6/17/2022 |
|
|
|
|
| Figure 15. Sketch number 5, design 5, by Ng Jia Xien, 6/17/2022 |
After the second consultation with the lecturer, he likes designs 1 and
5 for sketch number 5, design 5 looks happier and more pleasing but the
lecturer suggested me to use design 1 but add some dimension and
shadow.
Below are my process from the black and white sticker to the color
sticker and also the sticker with shadow and dimension.
 | |
|
|
|
|
|
|
|
|
|
|
|
|
|
In the end, I choose the outcome from process 5 as my final
submission.
Final submission
|
| Figure 21. Final submission 1 |
|
| Figure 22. Final submission 2 |
 |
| Figure 23. Screenshot of the ticker in Telegram |
Final submission in PDF
<iframe src="https://drive.google.com/file/d/1i41trAagzGLDLKV5FjoKvm96JIEZn2o6/preview" width="640" height="480" allow="autoplay"></iframe>
Feedback
Week11
Sketch 3 could work, but if I had to fit it in a square, there would be a little space around it, and maybe I'd have to have another smaller balloon around it to cover the space. There are lots of nicer ones, sketch2 and 4 are good, sketch 5 could work too, but sketch4 is too long to fit in the square, so I have to make changes.
Week12
The design for the sticker is good and just fills up the empty holes with a white background.
Week13
Sketch number 5, design 5 (figure 15) is a lot happier to look at, but the lecturer suggested the black one, sketch number 5, design 1 (figure 10). Add some dimension and shading to my sticker to make it stand out.
REFLECTION
Experience:
I have tried making WhatsApp stickers by using a smartphone application before, but I have never tried to make a sticker from 0. It is fun and useful for me, and when I send my stickers to my friends, it really gives me a sense of accomplishment.
Observations:
I observed that task 3B was indeed different from previous tasks or exercises, in which we were allowed to use the other fronts besides the 10 typefaces that were chosen at the beginning of the semester. In addition, I observed that it was important for us to master Adobe Illustrator too when we were learning typography.
Findings:
I found it easy for me to sketch out the greeting, but when to got to the digitizing stage, it becomes more difficult and challenging. In task 3B, we were working on lettering, so we were given more freedom to modify the front, which was easier for me to work with.
Further reading:
Saltz, I (2019). Typography Essentials Revised and Updated: 100 Design Principles for Working with Type. Edition: Revised and updated. Beverly, MA: Rockport Publishers.
- Emotional content implied by the text
Letter forms can amplify the emotional weight of a text. The delicacy of smooth italicized strokes may best convey a poem about nature. The uplifting rhythm of heavy italics may give prominence to a political statement. The rational intellectualism of old-fashioned typefaces may add to the believability of a well-reasoned debate.
Other factors can also influence emotional content. A rounded shape and lighter weight may convey a more feminine vide. The opposite is usually true for products that appeal to the male demographic, these products typically have more weight and are more square and "muscular" in appearance.
The color of typeface can also affect its emotional content. We think warmer or more low-key shades are more feminine; primary colors appeal to children; deep burgundy, forest green, and navy are more masculine. These are all stereotypes, but stereotypes exist for a reason and can be used very successfully to appeal to a specific audience emotionally.
 |
Project-Feature spread Design Director-Carla Frank Designer-Kristin Fitzpatrick Client-O, The Oprah Magazine |
 |
Project-Feature spread Design Director-Carla Frank Designer-Kristin Fitzpatrick Client-O, The Oprah Magazine |
A giant scale, festive colors, and a bouncing beach ball to add contrast to the scale, is an example of saying "interesting" even if you don't recognize it at all. Shadows add space, a number bouncing on a baseline, a slanted exclamation point, all these details help produce a vivid effect. Here, the counter space becomes a container for an introductory text.
.png)
Comments
Post a Comment